“We need to boost revenue by 30%.” For most FEC operators, that sounds less like a goal and more like a fantasy. Yet, this is exactly what’s being achieved by forward-thinking centers that have embraced the “Active Game Experience.” This isn’t just a new attraction; it’s a new business model.

If you’re wondering how to replicate this success, it comes down to understanding the “playbook” that these active game installations unlock. The 30% revenue jump isn’t from a single source but from a compounding effect across your entire business.

Here is the four-part playbook for leveraging an Active Game Experience:

1. The Direct Revenue Play: Tiered Ticketing Active Game Experiences are a new category of attraction. They command a higher perceived value than a simple arcade or soft-play area. The winning move is to position them as a premium, “must-do” experience, often with timed slots. This creates scarcity, drives pre-booking, and establishes a high-value revenue stream that adds directly to your bottom line.

2. The Group Sales Play: Dominate the Party Market The standard “pizza and tokens” party is tired. An Active Game Experience is a dynamic, shared adventure that’s perfect for groups. It’s an easy upsell to parents and corporate clients who want a memorable, “wow-factor” event. This becomes your new high-margin party package, instantly lifting your average revenue per booking. One FEC reported their new active game party package became their #1 seller in just three months.

3. The Dwell Time Play: Maximize Concession Sales This is the hidden multiplier. Active games are physical. Players get hot, sweaty, and thirsty. This directly drives them to your concession stand. Unlike passive rides, this experience creates a secondary need. A 10-15% increase in food and beverage sales per visitor is a conservative estimate reported by operators, as families stay longer to rest and recharge.

4. The Repeat-Play Play: Build Loyalty with High Scores A roller coaster is the same every time. An Active Game Experience is different. With multiple games, leaderboards, and team challenges, it has a built-in replayability. This transforms one-time visitors into repeat customers who come back to beat their high score or challenge their friends, solving the “one-and-done” problem and creating a loyal customer base.

The 30% revenue boost isn’t a secret. It’s the proven result of investing in an experience that meets modern demands: active, social, and highly shareable.